Work
Professional work across marketing, music technology, and brand growth.
Arturia
China Marketing SpecialistAs China Marketing Specialist at Arturia, I work on localized marketing, content creation, artist relations, and community growth for the Chinese market. My role connects global brand strategy with local creative culture, helping Arturia communicate its products through campaigns, social media, partnerships, events, and music-focused storytelling.
Marketing Consulting
I help creative and OEM brands turn ideas into clear, audience-focused strategies. My work covers brand positioning, campaign planning, content direction, social media strategy, product storytelling, and cross-cultural market adaptation.
With experience in both creative production and marketing execution, as well as rich experiences across China and international creative markets, I approach consulting from both sides: understanding how a brand should communicate, and how that message can actually be turned into content, visuals, partnerships, and campaigns that feel natural to the audience.
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